Biography for Samantha Bookman
Samantha Bookman is the editor of FierceOnlineVideo and managing editor, Wireline, with FierceMarkets' Telecom group. Prior to joining FierceMarkets, she was the web editor for Horizon House's two trade publications, Telecommunications and Microwave Journal. When not covering the fast-evolving online video ecosystem, she can be found digging through the comics stacks at Outer Limits, hiking, or practicing martial arts. Based in Boston, Mass., Samantha can be reached at firstname.lastname@example.org. Follow @FierceSamantha on Twitter and find her on LinkedIn.
Articles by Samantha Bookman
LAS VEGAS -- New York-based Cablevision is upping its investment in advanced advertising and dynamic ad insertion, teaming with Google's DoubleClick ad platform to enable better decisioning around purchasing and placement of ads during TV time slots, the company announced here at the National Association of Broadcasters tradeshow.
AMSTERDAM--Ericsson took the next step in the latest round of video industry consolidation, announcing it has acquired multiscreen encoding and compression provider Envivio for about $125 million in a cash tender transaction. The company also will take the lead in integrating DirecTV's satellite assets with AT&T's U-verse assets.
BOSTON--Cable operators that integrate Hulu's over-the-top video service into their lineup will get, in return, happier subscribers who are much less likely to churn. At least, that's the value proposition put forth by Hulu's Jim Galley, director of the company's distribution and strategic partnerships, in a panel session at The Independent Show here.
Comcast held the line in the first quarter of 2015, reporting a 2.6 percent revenue increase year over year to $17.85 billion despite the roller-coaster ride surrounding its failed merger with Time Warner Cable. But its subscriber numbers tell a tale of the cord-cutting tape, as the cable operator added 407,000 high-speed Internet customers but watched its video subscribers continue to decline.
EchoStar Corp. and the Kudelski Group are taking an already congenial relationship a step farther, joining forces in the development of advanced set-top boxes and conditional access modules for an international market.
While several industry organizations are working on standards that would allow providers to manage Wi-Fi networks more like cellular networks, certified products for the standards won't roll out for another two years, CableLabs' Mark Poletti told attendees at the SCTE Cable-Tec Expo.
Over-the-top services are growing fast, but players like Netflix and Amazon aren't going to displace broadcasters. That was the general consensus of a five-member panel of broadcasters and service providers here during an IBC panel on multiplatform delivery.
AMSTERDAM--Ericsson opened a new front in its multiscreen strategy, launching MediaFirst, an extension of its Mediaroom IPTV platform that will enable the company to target cable and satellite pay-TV operators as well as its current base of telco/IPTV providers. The provider is demonstrating the new service here at IBC 2014.
Smaller cable operators that aren't aligned with a bigger media or cable company are at a disadvantage in the marketplace, Liberty Media President and CEO Greg Maffei told investors and analysts on the company's second-quarter earnings call.
Los Angeles will host The Cable Show 2014, the National Cable & Telecommunications Association's annual trade show, at the Los Angeles Convention Center from April 29-May 1.