CNN launches daily show on Snapchat

CNN
“The Update” will feature news from CNN staff reporters. (Josh Hallett/Flickr)

CNN this week kicked off a new daily second-day news program on Snapchat.

“The Update” will air weekdays at 6 p.m. ET and will feature news and updates from CNN staff reporters.

“Since launching content on Snapchat, we have believed in the importance of giving our community access to accurate and authoritative news coverage, and CNN has played an important part in that from the beginning,” said Sean Mills, senior director of content programming for Snapchat, in a statement.

“In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we’re serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video,” said Samantha Barry, executive producer for social and emerging media at CNN, in a statement.

CNN’s daily news show comes after NBC already earlier this year launched its own daily news program on the platform.

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"Stay Tuned," which airs on NBC at 7 a.m. and 4 p.m. EST on weekdays and 1 p.m. EST on weekends, has already reportedly had success in attracting a large audience. The companies last week announced that the show has pulled in 29 million unique viewers since launching in July.

For NBC, the Snapchat show launch coincides with the company’s $500 million strategic investment in Snap.

NBCU CEO Steve Burke called the Snap investment part of the company’s strategy to invest in digital growth, which includes NBCU’s recent $400 million investment in BuzzFeed and $200 million investment in Vox.

“I am proud of the strides we have made in the digital space recently. With the Snap investment, we have invested over $1.5 billion in promising digital businesses in the last 18 months. Importantly, we have become a better, more digitally-focused company as a result,” wrote Burke in the memo to employees.