Apple CEO Cook says TV is 'area of intense interest'

Speculation that Apple (Nasdaq: AAPL) may build a TV or an interface that could be used by cable and satellite TV subscribers has increased after CEO Tim Cook discussed the topic in an interview with NBC News anchor Brian Williams.


AppleTV alongside its iPad, iPhone applications (Image source: Apple)

"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that," Cook told Williams in an interview for his Rock Center program. The interview is scheduled to air Thursday night.  

Apple is already working with Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC) and engineers at CableLabs on applications that allow cable subscribers that buy an iPad or iPhone to use the devices as a remote control. And while Apple has developed a set-top called Apple TV that delivers Internet video programming, the company has never said that it intends to market its own HDTVs.

For more:
- NBC News has this story
- The Los Angeles Tiimes has this story

Related articles:
Top 10 connected TV interfaces: Do Apple, Google, Microsoft make the cut?
Cablevision leasing Apple TV box for $5 monthly to OMGFAST subscribers
Foxconn denies that CEO said company will produce Apple TV
Time Warner CEO: Cable should let consumers 'use the interface they want'