AT&T integrates Hulu programming into mobile apps and websites

Hulu has continued its aggressive rollout of major distribution deals, with AT&T (NYSE: T) announcing a pact to include the SVOD service's programming on its mobile apps and websites.

According to an announcement released by AT&T on Wednesday, users of AT&T's websites and mobile apps will be able to browse Hulu programming along with the rest of AT&T's TV Everywhere program library.

AT&T said it's "exploring" the possibility of bringing the Hulu app to the living room via its U-verse TV service. 

Hulu has announced a range of distribution deals of late, bringing its app to the interfaces of Cablevision (NYSE: CVC) and five other smaller cable services, for example.

Hulu didn't announce terms of the agreement. But speaking at INTX last week, Tim Connolly, head of distribution for the SVOD service, said it typically creates revenue-sharing agreements with service providers that let their customers subscribe to Hulu through their own interfaces. 

Connolly added that distribution through large, telecom-based services such as AT&T is "complementary," with Hulu's selection largely archival content not competing directly with the more current fare found in TV Everywhere libraries.

"We know that our customers want to be able to access video on multiple devices," said Andrew Goodman, associate vice president, AT&T content acquisition. "So we're excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens."

For more:
- read this AT&T press release

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