AT&T (NYSE: T) said it launched News Corp.'s (Nasdaq: NWSA) BabyTV on July 1, distributing the commercial-free network on its family programming package.
The launch will help AT&T compete with Google Fiber (Nasdaq: GOOG) in Kansas City and other markets. Dish Network (Nasdaq: DISH) and Cox Communications also carry BabyTV, which is distributed by Fox Networks. The network, which features programming for toddlers, was acquired by Fox International Channels in 2007.
Google struck a carriage deal with Fox Networks in November that included BabyTV, National Geographic Channel, FX and several other networks. BabyTV competes with BabyFirst Americas, which is carried by DirecTV (Nasdaq: DTV), Comcast (Nasdaq: CMCSA) and other major distributors. Comcast agreed to launch BabyFirst last fall.
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