Video-on-demand platform provider Avail-TVN said Monday that it has changed its name to Vubiquity.
The Reston, Va.-based company, which helps distribute subscription VOD and TV Everywhere content for both cable networks and multichannel providers, said its services now reach more than 77 million households in 28 countries. CEO Ramu Potarazu said in Monday's announcement that the new brand reflects how consumers using multiple devices to watch content "are quickly coming to expect ubiquitious viewing."
Last May, Avail-TVN struck a deal to buy SeaChange International's (Nasdaq: SEAC) On Demand Group for $27 million. The company's previous brand was adopted in 2009, with the merger of Avail Media and TVN Entertainment.
Vubiquity said it works with more than 340 content providers and 270 service providers, and that it manages more than 28,000 hours of content each month.
- see the release
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