Discovery Channel was ranked as the most popular cable channel in the annual brand identity study that Beta Research Corp. released Wednesday, with 56 percent of subscribers ranking it as one of their favorite channels.
History placed second, with 55 percent picking the network as a favorite. It was followed by Food Network (51 percent), and H2, Investigation Discovery and National Geographic Channel, which each scored 50 percent. Beta said Nat Geo Wild scored 49 percent, while 48 percent of respondents said either DIY Network, ESPN or Science was one of their favorite channels.
Beta said most respondents, when asked which networks they would like to see offer applications that deliver programming to smartphones or tablets, picked kids' networks. The firm said 34 percent of respondents said they would like mobile apps for Disney Junior, Sprout and Disney XD. Those networks were followed by NFL Network (33 percent); Cooking Channel (32 percent); and DIY and ESPN (each with 31 percent).
- see the release
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