Canoe, Bright House veteran Arthur Orduna joins ADT

Top home security service provider ADT Corp. (NYSE: ADT) said Monday that it named Canoe Ventures and Bright House Networks executive Arthur Orduña to the newly created position of chief innovation officer.

Orduña, 47, was one of the cable industry's biggest proponents of the EBIF interactive TV standard at Canoe, where he was chief product and technology officer. Orduña was one of 120 Canoe employees who lost their jobs in January, when the company shut down its New York office and switched its focus from interactive TV to developing a platform for video-on-demand advertising.

With Canoe owners Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC) and other cable operators beginning to market home security and automation products, Orduña will be competing head-to-head with his former cable colleagues at ADT. Before joining Canoe in 2008, Orduña was SVP of policy and product at Bright House Networks.

News of Orduña's new job comes less than a week after former Canoe chief marketing officer Vicki Lins was named chief marketing officer at billboard company Clear Channel Outdoor Holdings.

For more:
- see the ADT release

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