CBS Corp. (NYSE: CBS) said it bought a minority stake in Syncbak, an Iowa-based company that has been pitching broadcasters an authentication platform that could be used to stream local TV station programming to viewers on mobile devices.
Souce: Apple iTunes
The announcement comes just a few weeks after CBS announced that its WCBS-TV station in New York would allow customers of the Dyle local broadcast TV service to view its programming. While Dyle users must attach over-the-air antennas to mobile devices to watch local TV content, Syncbak's apps for Apple (Nasdaq: AAPL) iOS and Google (Nasdaq: GOOG) Android devices rely on programming that is delivered via the Internet. The company said more than 100 TV stations in 70 markets are testing its authentication platform, which only allows viewers in local markets to view local programming.
Services like Syncbak and Dyle could help CBS and other broadcasters compete with Aereo, which is expanding its local TV platform to 22 markets nationwide. Syncbak also provides more competition for cable TV Everywhere portals and mobile applications.
Syncbak said its investors include the National Association of Broadcasters and the Consumer Electronics Association.
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