Broadband ISP CenturyLink (NYSE: CTL) said it added 16,000 subscribers to its new PrismTV service during the fourth quarter, while cable overbuilder Knology (Nasdaq: KNOL) picked up just 1,262 video subscribers during the period.
CenturyLink isn't yet signing a significant number of cable and satellite TV subscribers to its IPTV-based PrismTV service, but it is only available to 7 percent of the homes that CenturyLink passes. It improved the penetration rate compared to the third quarter, when PrismTV was available in 5 percent of CenturyLink homes.
Knology, which recruited the general manager from Comcast's (Nasdaq: CMCSA) Augusta, Ga., system last fall to run its operation in Augusta, ended the quarter with 256,653 video customers. That was just a slight gain from the 255,391 video subscribers it had at the end of Q3.
High-speed data subscribers at Knology increased by 8.2 percent during Q4 to 261,562, while its telephone subscriber count increased by 3.1 percent to 276,607.
CenturyLink picked up 70,000 high-speed Internet subscribers in Q4, ending the year with 5.5 million broadband customers.
Special Report: Sizing up the cable industry in Q4 2011
- see the Knology earnings release
- see CenturyLink earnings release
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