Online video producers at College Humor released a video that pokes fun of the phenomenon of HBO subscribers sharing their passwords for the popular HBO Go website and TV Everywhere application with friends who don't subscribe to the premium channel.
Click here to view College Humor's video.
The video, released last week, opens with a shot of a young man who calls his father to ask for his HBO Go password in hopes that he can entertain his date by watching HBO's Game of Thrones on his laptop. The father then calls his friend Hank to ask for his password, and several other calls are made to friends who are sharing the same HBO password. The video ends with footage from an episode of hit HBO original series The Sopranos, with an actor impersonating President Barack Obama asking Tony Soprano for the password: "Everyone wants it, and it turns out you're the original owner."
College Humor, which is owned by Barry Diller's IAC, is addressing an issue that could make it more difficult for cable operators and satellite TV providers to sell HBO subscriptions. While HBO limits HBO Go users to three accounts that allow families to view programming simultaneously, it hasn't yet cracked down on password sharing. As The New York Times reported in May, many non-HBO subscribers ask friends for passwords, with some relying on Twitter or Facebook to track down passwords.
The College Humor video drew the attention of former HBO corporate sibling Time Warner Cable (NYSE: TWC), which featured it on its corporate blog on Friday. The video "illustrates what we in the cable business have been saying for years: you may think that it's easy to steal cable and HBO Go, but it's a lot more convenient to just pay for it," TWC director of digital communications Jeff Simmermon wrote in the blog post.
- see the video
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