Comcast expands Xfinity X1 rollout to California

Comcast (Nasdaq: CMCSA) said it is expanding the rollout of its cloud-based Xfinity X1 platform to cable systems west of the Mississippi, beginning with San Francisco, Sacramento, Stockton, Fresno and Santa Barbara, Calif.

Comcast Xfinity X1

Click here to view the new Xfinity X1 promotional video. (Source: Comcast)

The MSO released a new promotional video for X1 showing how families can use their remote controls to access apps for Pandora and Facebook along with interactive sports, news and weather content. The video also shows how subscribers can use the X1 interactive program guide to display thumbnail images on the bottom of the screen from recent programs they have viewed.

Comcast debuted X1 in Boston in May, timing its launch for the The Cable Show convention. While X1 runs on set-tops from Pace (LSE: PIC.L), Comcast is working to expand the platform to connected TVs from Samsung, LG and other CE manufacturers. Look for the MSO to demonstrate X1 running on other devices next month at the Consumer Electronics Show in Las Vegas.

Comcast Cable CEO Neil Smit told reporters at The Cable Show that Comcast would add voice controls to X1. The MSO also ran a demonstration at the convention that showed how Shazam's automatic content recognition platform could be integrated with X1 to allow subscribers to identify music videos playing on networks like MTV and search for related content.

Marcien Jenckes, Comcast's SVP and GM of video services, announced the X1 expansion in a blog post on Friday.

For more:
- see the X1 video

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