Comcast launches Home Pass auto-login for TV Everywhere content

Nearly one year after Comcast (Nasdaq: CMCSA) teamed with Adobe to let subscribers watch authenticated programming from the London Summer Olympics without using a login, the MSO said its entire TV Everywhere lineup can be accessed automatically through a new Home Pass feature.

Comcast's automatic in-home authentication product is based on the Adobe Pass authentication platform, and only works when subscribers use its portal from Web browsers on devices within their own homes.

SVP of Digital and Emerging Platforms Matt Strauss hinted Tuesday that Comcast could soon expand the automatic login function to apps it has built for mobile devices. "We're already starting to look at ways to extend Home Pass to additional platforms in the future," Strauss wrote in a blog post.

Strauss told FierceCable in May that the MSO was looking to ease the authentication process for TV Everywhere content, which previously required subscribers to enter a user name and password to access content from HBO, Showtime and other cable programmers. "The next evolution of this will probably be a one-step or no-step process. You're auto authenticated--you don't have to do anything," Strauss said.

Comcast also recently launched Facebook Connect, which lets subscribers navigate TV Everywhere content by linking their accounts to Facebook accounts.

For more:
- see the blog post

Commentary: Lack of consistency drags down cable's TV Everywhere ambitions

Special Report: Growing pains: Auto login driving advances in TV Everywhere authentication

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