Two months after launching Xfinity On Campus at Boston's Emerson College, Comcast (Nasdaq: CMCSA) said it is launching the IPTV service at Drexel University.
Students at Drexel, located near Comcast headquarters in Philadelphia, will soon be able to watch linear networks and video-on-demand programming on laptops connected to its campus Wi-Fi network. Comcast, which recently redesigned its Xfinity On Campus website, has said that it also plans to add support for the service on smartphones and tablets.
While Comcast officials describe Xfinity On Campus as a test, the service could help it market subscription video to younger viewers, and counter the growing trend of "cord never" viewers who rely on over-the-top video for home entertainment.
Earlier this week, Comcast CEO Brian Roberts told attendees at a Citigroup conference in Las Vegas that the MSO will soon launch a new Xfinity TV app in Boston that will allow subscribers to use mobile devices in their homes to watch live, VOD and DVR programming.
- Multichannel News has this story
Cox, Comcast test virtual cable with FlareWatch, Xfinity On Campus- Year in Review 2013
Comcast launches Xfinity On Campus IPTV service in Boston
Comcast Q4 video subscriber growth could help it license Xfinity to other cable MSOs