Comcast (Nasdaq: CMCSA) said it has licensed its Reference Design Kit (RDK) software to ThinkAnalytics, a technology firm that has developed a recommendation engine that Cox Communications and other MSOs have integrated with their interactive program guides.
The licensing agreement could help ThinkAnalytics strike integration deals with set-top vendors and chip manufacturers that are building products for next-generation cable platforms such as Comcast's Xfinity X1 service. Several set-top manufacturers have licensed the RDK, including Pace (LSE: PIC.L), Arris (Nasdaq: ARRS), Huawei, Motorola Mobility and Technicolor.
Comcast uses a recommendation engine in its cloud-based Xfinity X1 service, which is available in Boston, San Francisco, Philadelphia, Atlanta and several other markets. The MSO developed the X1 user interface internally, and it has also patented technology for integrating social TV recommendations in the program guide.
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