Comcast (Nasdaq: CMCSA) spent $418.2 million on advertising its Xfinity products during the third quarter, which was a 5.8 percent increase compared to the same period in 2011, Kantar Media said Monday.
The nation's largest cable MSO spent more on marketing than any other telecom company, and was the third biggest advertiser overall, behind Procter & Gamble and General Motors. AT&T (NYSE: T) was the fourth biggest advertiser, shelling out $384.3 million in the third quarter, which was a decrease of 5.8 percent compared to this time last year, Kantar said. Verizon (NYSE: VZ) saw its ad spending decline by 12.4 percent to $344.9 million, making it the sixth biggest U.S. advertiser, according to Kantar.
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