Cox Communications is rolling out a new version of its Trio interactive program guide that can offer personalized TV recommendations based on subscriber viewing habits.
The Trio program guide. (Image source: Cox)
Glasgow, Scotland-based ThinkAnalytics is supplying Cox with a recommendation engine for Trio which Cox said can suggest program titles for up to eight viewers in a household based on TV shows and movies they watch regularly. Subscribers navigating the Trio guide will see a green diamond next to the titles of recommended programs. In order to receive the personalized recommendations, a viewer must be logged into the guide.
Cox developed the Trio guide with Cisco (Nasdaq: CSCO). The guide also allows subscribers to pause live programming from any TV connected to its multiroom DVR. Cox said it added new recording options to the guide, including the ability to replay scenes in slow motion or rewind and fast forward frame-by-frame.
Several pay TV providers have integrated recommendation engines with their program guides, including Cablevision (NYSE: CVC), DirecTV (Nasdaq: DTV) and Verizon's (NYSE: VZ) FiOS TV. Comcast (Nasdaq: CMCSA) offers a recommendation engine to subscribers who take its new Xfinity X1 service, which uses a cloud-based program guide.
ThinkAnalytics has said that it has deals with four North American MSOs. Cox is the first U.S. customer that it has named publicly. ThinkAnalytics competes with several companies that have developed recommendation engine technology, including Digitalsmiths, Jinni, Viaccess-Orca and Dijit.
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