Cox prepares to launch Contour multiscreen service

Cox Communications is preparing to launch a new a new multiscreen video product this month called Contour.


The MSO is beginning to notify subscribers about the launch of Contour and is pointing them to a website that shows an image of a TV and an Apple (Nasdaq: AAPL) iPad, according to a post from a Cox subscriber on a DSL Reports message board Thursday. The site also displays the Cox corporate logo.

When Cox announced a deal with Cisco (Nasdaq: CSCO) in January to use its Videoscape multiscreen software, the MSO said it would launch an unnamed iPad app later this year which would deliver 90 live channels and allow subscribers to use the tablet as a remote control.

Cox has filed three trademark applications involving the brand Contour. An application Cox filed in May reserved the right to use Contour as a brand for "providing an online and cable network service for personalized and interactive television recording; providing a personalized and interactive guide for searching, selecting, and managing television, movies, videos, music, games, and multimedia content; providing online and on-screen recommendations for television programming." It also filed a trademark application for the brand "Contour from Cox," which it said could be used for "providing television programming and information in the field of entertainment rendered through the media of television, cable, telephone and broadband, and via the Internet and wired and wireless communication devices."

The filings and ContourComingSoon website indicate that Contour may be the brand for Cox's new iPad app. The website was registered anonymously on July 23, according to Network Solutions.

Cox may also be able to use Contour as a brand for other advanced products, similar to the Xfinity brand Comcast (Nasdaq: CMCSA) uses for its triple play and the Optimum brand Cablevision (NYSE: CVC) uses to sell video, voice and Internet service. A trademark application Cox filed in May said Contour could be used for "cable television broadcasting services; television broadcasting services; video on demand transmission services; high speed Internet access services; telephony communication services; and leasing or rental of telecommunications equipment."

A Cox spokesman told FierceCable Thursday that the MSO plans to make an announcement soon which will offer details about Contour.

For more:
- see the ContourComingSoon site
- see the DSL Reports post

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