DirecTV (Nasdaq: DTV) on Monday stepped up efforts to get subscribers of its NFL Sunday Ticket package to renew, offering free subscriptions for the 2012 season to customers who order an NFL Extra Points credit card from Barclays (NYSE: BCS).
The promotion comes three months after DirecTV said it would slash the subscription price for NFL Sunday Ticket to $199. It has also reduced the price of its Sunday Ticket Max package, which offers high-definition feeds from every NFL game, to $299.95.
DirecTV is only offering the free NFL Sunday Ticket subscriptions to existing subscribers who are approved for a credit card from Barclaycard US. The companies said subscribers will need to make at least $750 in purchases on the card by the end of the year in order to get credits of $200 for Sunday Ticket or $300 for Sunday Ticket Max applied to their DirecTV accounts.
DirecTV has made its exclusive distribution of the NFL Sunday Ticket package the centerpiece of its marketing campaigns since 1994. The satellite TV provider attributed the record 327,000 subscribers that it added during the third quarter of 2011 to promotions tied to Sunday Ticket.
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