Cablevision (NYSE: CVC) CEO Jim Dolan and producers of a Hurricane Sandy benefit concert said Monday that 34 cable networks have agreed to air the Dec. 12 event, including networks owned by Viacom (NYSE: VIA), Comcast (Nasdaq: CMCSA), News Corp. (Nasdaq: NWSA), Time Warner (NYSE: TWX) and Discovery Communications (Nasdaq: DISCA).
The concert, called "12-12-12," will take place at New York's Madison Square Garden, which is controlled by Dolan and his family. Dolan is teaming up to produce the event with The Weinstein Company chairman Harvey Weinstein and John Sykes, the former VH1 president who now runs Clear Channel Entertainment Enterprises.
The concert will feature several rock icons, including Bruce Springsteen & the E Street Band, Paul McCartney, Billy Joel, Cold Play's Chris Martin, Pearl Jam's Eddie Vedder, The Who and Alicia Keys.
Producers estimate that the concert would be available to a potential audience of more than 1 billion viewers worldwide, with international TV networks carrying the feed. Clear Channel also plans to run a simulcast on digital billboards in New York, London and Paris, and it will carry the feed on its radio stations and its iHeartRadio internet radio platform.
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