Intel (Nasdaq: INTC) is developing a cable set-top that would rely on facial-recognition technology to target advertising to viewers, Reuters reported Friday.
The company, which is reportedly developing a virtual cable service which would deliver a limited number of cable networks to subscribers, would be able to use facial-recognition technology to determine the gender of a viewer, or whether adults or children are viewing content.
Intel still faces challenges striking deals with cable programmers that have contracts with cable operators and satellite TV providers that would prevent them from licensing networks to a virtual cable system. It also may face scrutiny from privacy advocates if it deploys a set-top that uses facial-recognition technology to deliver advertising.
- Reuters has this story
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