Startup pay-TV operator Layer3 TV announced that it has added ad-supported OTT aggregator Xumo to its programming lineup.
The addition of the service brings more than 100 digital networks, both live-streamed and on-demand, to the Layer3 lineup. These channels include Cheddar, Mashable, Funny or Die, Refinery29, Taste Made and Time.
Layer3 is adding the service across to its base of 166-channel Platinum tier in a curated Xumo interface.
The Denver-based operator has now launched its pay-TV service in Los Angeles, Chicago, Washington, D.C., Dallas/Fort Worth and in Denver.
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The deal makes Layer3 the first MVPD to integrate Xumo on pay-TV set-tops. The operator already integrates YouTube and Facebook into its offering.
“Layer3 TV is leading a momentous change for our industry in pursuit of the most VOD assets, which this partnership helps solidify, but also the most robust linear programing lineup,” said Layer3 TV CEO Jeff Binder, in a statement. “We deliver everything our customers want, and strive to simplify access while ensuring the highest quality.”
“Our mission is to deliver the best variety of the highest quality of digital content to consumers today, and Layer3 TV’s platform allows our audience to seamlessly stream our channels for free on the biggest screen in the home,” added Xumo CEO Colin Petrie-Norris. “Both Xumo and Layer3 TV believe the consumer is the center of the entertainment universe. This partnership furthers our goal of delivering superior quality video and increased exposure of the content available to stream for free on Xumo.”