LodgeNet, DirecTV to distribute NFL Sunday Ticket in hotels

Hotel entertainment distributor LodgeNet said Wednesday that a partnership agreement it has signed with DirecTV (Nasdaq: DTV) will allow it to offer hotel operators the exclusive NFL Sunday Ticket programming package.

LodgeNet didn't say how it will price NFL Sunday Ticket and other a la carte programming packages that it will offer. The company, which filed for bankruptcy protection in January, said it expects its acquisition from private equity firm Colony Capital to close in less than one month.

Sioux Falls, S.D.-based LodgeNet announced in January that it would partner with DirecTV, which had been striking deals in the last two years to extend its satellite TV platform to hotel chains. The companies will face increased competition from Comcast (Nasdaq: CMCSA), which recently began pitching hotels a Business Hospitality product suite.

"We look forward to working with LodgeNet and Colony to create an in-room video experience that truly differentiates our hospitality and healthcare partners from their competitors, while significantly growing DirecTV's commercial business," Paul Guyardo, the company's chief revenue and marketing officer, said in a prepared statement.

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