While Verizon (NYSE: VZ) and Redbox still haven't announced the name of the streaming video service that the companies are expected to launch next month, recent trademark applications from Redbox indicate that it may rely on a simple logo containing the letter "R."
Redbox filed a trademark application last week for a new logo that could be used for "video-on-demand transmission services" and "video broadcasting," in addition to mobile video applications. The company filed trademark and domain name applications earlier this year for the brand "Redbox Instant."
Verizon and Redbox announced their joint venture in February. Verizon CFO Fran Shammo told analysts at an investor conference that month that the streaming video service would launch in August.
Officials at Redbox and Verizon didn't respond to requests for comment Monday about the trademark application for the new logo, which was filed at the U.S. Patent & Trademark Office on June 27. In February, when FierceCable inquired about the "Redbox Instant" application, a Redbox spokesperson told us that it is "prudent and common practice to register any number of names to protect our trademark rights."
The streaming video venture is expected to challenge Netflix (Nasdaq: NFLX) and Amazon (Nasdaq: AMZN), and could help Verizon compete with the TV Everywhere products marketed by its cable and satellite rivals.
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