Samsung to deliver DirecTV programming without set-tops

Samsung (OTC: SSNLF.PK) and DirecTV (Nasdaq: DTV) said Wednesday that DirecTV subscribers will soon be able to watch live programming on its line of connected TVs without having to use a set-top.

DirecTV announced last May that it testing a "receiver-less" home media center concept based technology from the RVU Alliance. Its deal with Samsung marks the first launch of RVU technology, which will allow it to replicate the full user interface from one of its DirecTV DVRs on a Samsung TV.

Samsung and DirecTV are demonstrating their product in Las Vegas at the Consumer Electronics Show. The RVU technology could help DirecTV reduce capital expenditures since it may be able to buy fewer set-tops. Verizon (NYSE: VZ) is also a member of the RVU alliance.

Some providers are pursuing different approaches to delivering pay TV programming to subscribers without having to rely on traditional set-tops. Comcast (Nasdaq: CMCSA) and Verizon are allowing subscribers to access pay TV programming through Microsoft's Xbox, and other providers are studying ways to deliver encrypted cable programming through connected TVs and other devices.

For more:
- see the news release

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