Time Warner Cable (NYSE: TWC) struck a marketing deal with American Express to pitch its high-end SignatureHome product to the company's credit card holders. Under the agreement announced Thursday, Amex card holders will get a $30 monthly discount on SignatureHome, which usually costs subscribers $230 monthly for wideband Internet service, premium channels and telephone service.
Time Warner Cable said Amex members will pay $199 monthly for SignatureHome for the first year of service. The monthly subscription fee will then increase to $230.
Earlier this week, Time Warner Cable said that SignatureHome helped it increase sales of its wideband Internet service during the first quarter. COO Rob Marcus said about 14,000 of the 73,000 wideband subscribers the MSO added during the period came from sales of the SignatureHome package.
Time Warner Cable ramped up marketing efforts for SignatureHome last fall, including the release of new TV spots.
- see the news release
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