Time Warner Cable (NYSE: TWC) said Monday that subscribers who buy streaming video devices from Roku will soon be able to watch 300 cable networks without using a cable set-top.
Britt (Image source: TWC)
The nation's second largest cable MSO said it will launch its TWC TV app on Roku's Internet video set-tops. While Time Warner Cable said in December that subscribers who download versions of the TWC TV app for Apple's (Nasdaq: AAPL) iPad and iPhone would be able to access its video-on-demand library, Roku users won't be able to watch cable VOD content.
Time Warner Cable CEO Glenn Britt has embraced the idea of allowing subscribers to access cable programming through connected TVs and devices such as Microsoft's (Nasdaq: MSFT) Xbox 360. "If somebody wants to use the interface that comes with one device or another, that's fine. We're going to continue to have ours. If there's a better one--as long as they [subscribers] buy video from us--I don't care," Britt told analysts during the company's second-quarter earnings call in August.
Roku, whose competitors include Boxee, Apple TV and Google (Nasdaq: GOOG) TV, markets a line of over-the-top video set-tops that cost as low as $50. It has also developed a small "streaming stick" device that can stream Internet video programming to any TV containing an HDMI port.
Supporting connected TV devices could allow Time Warner Cable to reduce capital spending, since it may be able to deploy fewer cable set-tops in subscriber homes. Britt predicted at the The Cable Show convention last May in Boston that cable set-tops would eventually become extinct and be replaced by connected TVs and other IP-connected devices.
Time Warner Cable and Roku announced the launch of the TWC TV app on Roku devices Monday at the Consumer Electronics Show in Las Vegas.
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