Turner will only offer March Madness Live app to authenticated cable, satellite TV subs

Turner Broadcasting will only allow authenticated cable and satellite TV subscribers to watch live basketball games on mobile phones and tablets during its coverage of the NCAA Men's Basketball Tournament in March, SVP of marketing and business development Jeremy Legg said Wednesday.

During the 2012 tournament, Turner charged viewers who couldn't authenticate that they were cable or satellite subscribers $3.99 to access its March Madness Live app, which contains the feeds from games on TBS, TNT and truTV. But Legg told attendees at a Sports Business Journal conference in New York that Turner will not offer viewers the option to buy access to the app during next year's tournament.

"We think it's time to move to that [authentication] model for the 2013 March Madness," Legg said, according to Sports Business Daily.

While Turner will limit access to the games that it covers to authenticated pay TV subscribers, CBS, which airs the majority of the games, offers its games for free through an ad-supported application and website.

For more:
- Sports Business Daily has this story

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