Time Warner Cable (NYSE: TWC) said Wednesday that it won't send free Galaxy tablets to new subscribers who respond to its promotion with Samsung until they pay their bills for two months.
TWC executives said last week that the company would run a holiday promotion with Samsung. But under terms of the offer it detailed Wednesday, the MSO said new subscribers won't receive a Galaxy tablet until their account is in good standing for 60 days. That means those who switch to TWC because of the promotion wouldn't receive a tablet until January, after the holidays.
In addition to using the Samsung promotion to acquire new subscribers, TWC is offering new tablets to existing customers who upgrade to its high-end SignatureHome service, which includes a multi-room DVR and wideband Internet. TWC said new subscribers who take its "Better" or "Best" double- or triple-play packages, or its Ultimate high-speed Internet service, will receive a seven-inch Samsung Galaxy Tab. The MSO said subscribers who upgrade to its SignatureHome or SignatureHome Premium View services will get a Samsung Galaxy Note 8.0 tablet.
The Galaxy tablets will come pre-loaded with the TWC TV, TWC WiFi and MyTWC apps, according to the MSO. That could help Time Warner Cable boost viewing for its TWC TV app, which offers access to 300 linear networks. The promotion runs through Jan. 18.
TWC isn't the only telecom provider looking to use promotions involving tablets to drive subscriber growth. Verizon Wireless (NYSE: VZ) unveiled its new Ellipsis 7 tablet on Tuesday. The device, which comes pre-loaded with its Redbox Instant by Verizon streaming video app, will cost $249.99 when it goes on sale Friday.
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