ESPN's WatchESPN app launched on the Xbox 360 Monday, more than five months after Microsoft (Nasdaq: MSFT) and the sports network said they would develop a version of the app for the gaming console.
Image source: ESPN
The app can only be used by ESPN subscribers from providers that have TV Everywhere authentication deals with ESPN, which include Comcast (Nasdaq: CMCSA), Time Warner Cable (NYSE: TWC), Verizon's (NYSE: VZ) FiOS TV, Bright House Networks and Midcontinent Communications. ESPN hasn't signed WatchESPN deals with DirecTV (Nasdaq: DTV), Dish Network (Nasdaq: DISH) and several other providers.
The launch is a big score for Xbox owners who can access the app, which lets them watch live video from every U.S. network ESPN owns, and the option of using a split screen to watch two events simultaneously. Subscribers with Xbox Kinect infrared cameras can also navigate ESPN content with voice controls and hand gestures.
WatchESPN is the second major TV Everywhere app to hit the Xbox 360. Several pay TV providers also offer access to HBO Go on the gaming console.
The authentication process for WatchESPN is bit more time consuming than the process for HBO Go. While HBO subscribers can access HBO Go by entering their login information from their pay TV provider on the Xbox 360, ESPN requires subscribers to visit the WatchESPN website to retrieve an authentication code before they can use the app on the Xbox.
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