Join FierceCable Editor Steve Donohue and a panel of industry experts as they explore the impact that the battle for multiscreen viewers is having on content owners, broadcasters, cable operators, and over-the-top video players.
Programmers have more options than ever to monetize content thanks to multiplatform devices ranging from Apple’s iPad to broadband connected TVs from LG and Samsung, but these new distribution outlets are disrupting the traditional pay TV business. How can content owners use multiscreen technology to drive subscription and advertising revenue without eroding the value of programming available on cable and broadcast networks?
We’ll explore the following:
- What are the best options for networks and content owners to reach viewers using tablets, smartphones and connected TVs?
- How effective are the TV Everywhere applications that have been introduced by networks and pay TV distributors?
- How much progress have Nielsen, ComScore and other measurement firms made in introducing multiplatform ratings that can track viewing of programming and advertising on any device?
- How can broadcasters use products such as Dyle mobile TV to compete against cable TV Everywhere platforms?
- What’s the best way for programmers to encode content for distribution on multiple platforms and devices ranging from HDTVs to mobile phones?
- How soon will pay TV distributors offer subscribers access to live and on-demand programming to subscribers outside the home?
- What impact will Aereo, Boxee and other players pitching Internet video solutions that incorporate local broadcast programming have on the TV business?
FierceCable executive breakfasts provide attendees with a unique opportunity to hear an insider perspective in an uncensored environment while enjoying high-level networking.
Date: April 9, 2013
Registration & Networking: 7:00AM — 7:30AM
Breakfast & Program: 7:30AM — 8:45AM
Location: The Wynn Las Vegas (Margaux 2 Room)
You won’t want to miss this.