Cable operators and networks are slowly building a platform that could make multiscreen programming and advertising a much bigger business. Years ago, network executives feared that mobile devices would erode ratings. But as we detail in this eBook, tablets and smartphones can actually drive increased viewership.
Through real world examples, FierceCable outlines how advertisers can use multiscreen to their advantage.
Download this eBook today to learn:
The importance of personalization in multiscreen advertising
How to use second screen apps to engage and grow the audience
MSOs cautiously eye cloud-based technology