eBook: Future of Multiscreen Advertising

As more subscribers purchase tablets, smartphones, gaming consoles and connected TV devices, cable operators are beginning to deploy gateway devices and multiscreen software to deliver programming on any screen in the home. Multiscreen programming can help cable operators grow video-on-demand and advertising revenue, and help retain subscriber by offering advanced features such as the ability to shuttle programming from a DVR to a tablet or smart phone, or use a gaming console such as the Xbox 360 with Kinect to navigate live TV programming with voice and motion controls.

This eBook from FierceCable will examine multiscreen programming hardware and software solutions being deployed by major cable MSOs, and take a look at some of the advanced services distributors can offer subscribers.

Table of Contents:

  • Network Capacity Issues are Persistent and Difficult to REsolve
  • Ads Will Eventually Pay the Way for ‘Free’ Multiscreen Service
  • Multiscreen Content Rights a Twisted Path; but There’s an End in Sight
  • For MVPDs, Getting Video to Multiple Screens Can, and Must, Happen Now
  • Q&A: A conversation with Andy Goodman, director of broadband content for AT&T U-verse
  • You Can’t Just Put Video Out There; You Have to Guide Viewers to It

By providing a deep dive on timely industry issues, Fierce eBooks are valuable educational tools. They are designed to be easily read online - but also are formatted so you can print them out and take them with you. Fierce eBooks are assembled like a magazine, read the whole thing cover-to-cover, or pick and choose the articles that interest you most. Either way, they're a great one-stop resource.

Complete the form to the right to download your copy today!


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