TV Everywhere platforms let content owners not only distribute video to viewers on any device, but personalize programming for individual viewers. This eBook from FierceCable will take a look at the latest content discovery and recommendation engine technology that TV networks and content owners are relying on to drive increased ratings and ad revenue from viewers watching video on devices ranging from connected TVs to tablet computers.
Table of Contents:
TV Everywhere: Not There Yet
The Future of Media is Personal
What's Next for Authentication?
The Importance of Customer Experience for TV Everywhere
The Trouble with TV: There's Too Much of It
Social TV is Still the Wild, Wild West
What's Next for TV Everywhere? Enhancing Revenue Security and Subscriber QoE
Customers have more choice than ever when it comes to using communications and digital services. Operators want to get as large apiece of a customer's digital spend as possible. To do so they need to examine how they are engaging with their customers and review if they have the systems in place that will drive personalized and relevant customer engagement. Learn More and Download Today!
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