CNBC has entered into a strategic alliance with Yahoo (Nasdaq: YHOO) that will "dramatically expand (its) online content reach and presence" while at the same time providing a broadcast platform for Yahoo Finance's original content and contributors, the two entities announced today.
"This collaboration is about two leaders in their respective spaces coming together. With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms," CNBC President-CEO Mark Hoffman said.
Among other portions of the deal, Yahoo and CNBC have agreed to jointly produce original videos ranging from market coverage to profiles of business leaders that will be featured on Yahoo Finance and CNBC.com.
From the real financial side--as in making money on the deal--the two sales organizations will collaborate on "powerful advertising solutions" designed for "affluent audiences viewing premium content at an unprecedented scale," the companies said in a joint release.
Numbers-wise, the two expected to reach "a combined and unduplicated audience of 40 million people in the U.S. each month."
- see the release
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