Google (Nasdaq: GOOG), thanks to its YouTube property, continued to dominate as the top online video content provider in December, according to the latest data from the comScore Video Metrix service.
Google Sites drew nearly 153 million unique viewers watching 13 billion videos and averaging about 388.3 minutes per viewer during the month. Facebook came in second with 58.77 million viewers, nearly 420 million videos and 16.4 minutes per viewer during the month.
In total, about 182 million U.S. Internet users watched 38.7 billion online content videos, spending a total of 1,150.2 minutes doing so during the month.
The comScore statistics showed 84.9 percent of the U.S. Internet audience viewed online video during the month. The average online content video consumed 5.4 minutes of watching, while the average online video ad was .04 minutes. Video ads, the report said, accounted for 22.6 percent of all videos viewed and 1.9 percent of all minutes spent viewing video online.
In the video ads category, Google Sites was again the leader with nearly 1.99 billion ads and 154 minutes. Google averaged about 20 ads per viewer, and its product reached 32.4 percent of the total U.S. population. The ad space, though, was much closer than the overall online video space, as BrightRoll Video Network came in a close second with almost 1.83 billion video ads and dominated with 966 total ad minutes, an average of 13.8 ads per viewer reaching 43.1 percent of the U.S. population.
Overall, the report said, Americans watched 11.3 billion video ads during the month, totaling 4.1 billion minutes of watching. Video ads reached 53 percent of the total U.S. population an average of 70 times during the month.
Hulu, it should be noted, delivered the highest frequency of video ads, with an average of 65.
- comScore issued this press release
YouTube continues to dominate comScore online video rankings
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