Israeli video advertising management and optimization technology firm HIRO Media, has landed an additional $5 million in funding from investors, which will be used to open an office in New York.
HIRO has had a busy past few months, signing a deal with video-on-demand service Viewster, which operates in more than 100 countries, and with Universal McCann Digital and YBRANT, a digital marketing solutions provider.
"It has been a pivotal year for HIRO Media as we ended 2011 as a profitable company," said Ariel Napchi, CEO of HIRO Media.
Napchi said an expanding online video advertising market was creating new opportunities for the company.
"To take advantage of this rapid growth and to extend our presence in the US, it became clear that we needed to raise additional investment."
- see this release
Brightcove's Video Content Exchange expands partners' content offerings
Roku CEO: OTT is changing the content delivery game
AdRise rolls out connected TV ad distribution platform
Online video viewing time up 56% in January; Hulu UVs up 26%
54% of all consumers have tried alternatives to pay TV