Hulu releases web browser version of its live TV service

Hulu live
Despite Hulu's compatibility march, its live TV service is absent on Roku, the dominant device among streaming set-top boxes. (Hulu)

Hulu has been on a device compatibility binge lately for its live TV service, and today that continued with Macs and PCs getting into the mix.

The company announced that it now allows its subscribers to access its live TV service and on-demand content through web browsers.

“To date, we’ve offered Hulu with Live TV on multiple living room and mobile devices, but we know many of you have asked to access our service on your laptops and computers as well. So rather than wait until we’ve finalized our new web experience, we’re opening up a basic version to Hulu’s live TV plan subscribers so they can stream live TV via their browsers,” said Ben Smith, Hulu’s head of experience, in a product update.

Smith cautioned that the new web experience is a very early version and that Hulu expects it to “evolve significantly over the next few months.”

RELATED: Hulu’s live TV service now works on the Xbox 360

The new web experience for Hulu arrives just one day after the company announced compatibility with the Xbox 360 and about one month since it added Amazon devices to the list of platforms that can offer the service.

Still, Hulu's live TV service is absent on Roku, the dominant device among streaming set-top boxes.

In the first quarter of 2017, 37% of streaming media owners in U.S. broadband households said they own and use a Roku device, up from one-third a year ago, according to new data from Parks Associates.

At the current rate Hulu is adding device compatibility, it’s likely only a matter of time before the company fills in all the gaps and picks up from the limited device compatibility with which its live TV service launched.

“When we first introduced the new Hulu experience and Hulu with Live TV (beta) in May, we launched on five platforms—Apple TV, Xbox One, iOS and Android mobile devices, and Chromecast,” said Richard Irving, head of product for Hulu, on the company's blog. “Focusing on a handful of devices allowed us to learn a lot from our viewers on those devices and make many improvements over the past few weeks. Now, we’re excited to bring the brand-new Hulu to even more TV fans.”