Online video search engine and programming guide Clicker has launched a pair of social and mobile apps that allow users to discover, share, rate, discuss, and check-in to shows on Clicker and third party partner sites, and access Clicker functions from their iPhone or Android devices.
Los Angeles-based Clicker, which claims to be the "complete programming guide for the new era of Internet television," catalogs premium television shows, movies, Web originals, live events and music videos available on the Web, giving users a pretty solid view of what's available.
It's Clicker Social app takes advantage of one of the most popular trends in online video viewing, the ability to chat with friends about what they're watching, and to discuss the shows as they watch. Clicker users also can curate their own Profile page to highlight their playlists, friends, recommendations, interests and recent activities on Clicker.
Clicker Mobile, meanwhile, lets users search for programs to watch on their device, add shows to their playlist, manage their profile, check out their activity feed to see what friends are watching, check-in to shows and earn awards for things they're watching offline, discuss shows with other Clicker users, and also identifies video that are playable on their iPhones or Android devices.
"Since day one our mission has been to help people discover what's available to watch, where to watch it, and what's worth watching in the new world of Internet television," said Jim Lanzone, CEO of Clicker. "Clicker Social now gives our users the tools to assist each other in the discovery process - all centered around our uniquely comprehensive, unbiased, and structured guide to online programming - while Clicker Mobile gives them the ability to connect with Clicker, and each other, from anywhere."
Content creators and premium video websites will be able to use Clicker Social to reward fans and expand audiences. A number of leading video destinations and popular Web series are adding customizable Clicker Check-in buttons to their own services, allowing their users to immediately broadcast their viewing activity to their social circles on Clicker, Facebook and Twitter, and engage with others in the Clicker community around that content.
Video platform providers Brightcove, Ooyala and thePlatform are integrating the Clicker Check-in button into their video players, extending the feature to thousands of publishers.
"Discovery is the hardest, yet most important part of the Internet video landscape," said Jim Louderback, CEO of Revision3, creators of Diggnation, Tekzilla, and many other popular online programs. "By layering in social connectivity and activities, and putting every video show on a level playing field, Clicker has built a truly revolutionary service that promises to reward the best shows - not just the ones with the biggest megaphone."
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