Viacom's (Nasdaq: VIA) MTV has set up a new studio to make short online video clips for MTVOther.com and its TV Everywhere apps. The original online content includes such shows as "Rock Stories," "Late Night Munchies" and "Inside Joke," with episodes running less than five minutes.
MTV is not the only network producing short-form content specifically for the Web and mobile devices. Last month, Discovery (Nasdaq: DISCA) and its Revision3 unit introduced TestTube.com, where it posts short clips from a variety of Web-only series.
The site gives MTV more freedom to try new ideas and work with new talent, Colin Helms, senior vice president of MTV's connected content group, told Advertising Age. The site will also feature clips produced by advertisers, according to the report.
TV Everywhere apps for MTV and MTV2 are available now on iOS devices, with similar apps for VH1, CMT and LOGO coming soon, Viacom said. Additionally, the MTV and MTV2 apps will be available for Android devices and the Xbox by the end of the year.
- read Viacom's press release
- Advertising Age had this story
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