Vimeo appoints Anjali Sud as new CEO

Anjali Sud (Image: Vimeo)

Vimeo has found a new CEO, promoting Anjali Sud, general manager and senior vice president of Vimeo’s creator business, to the position.

Sud, who will now oversee strategy and operations for all of Vimeo, takes over for Joey Levin, who served as interim CEO of Vimeo and will remain CEO of IAC, Vimeo’s parent company.

“Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globebeing the #1 platform to empower video creators,” said Sud in a statement. “With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market.”

Sud joined Vimeo in 2014 to lead marketing before she was elevated to general manager. Before that, she worked at both Amazon and Time Warner.

RELATED: Vimeo's planned SVOD service is a no-go

For Vimeo, the changing of the guard comes as the company sunset plans to launch an SVOD service. Levin had previously been high on the prospects of the business, citing Vimeo’s creators and analytics as important differentiators in a crowded online video space. But last month, Levin officially announced that the plans were dead.

“This was a difficult decision—the idea of pursuing an SVOD service for Vimeo has always been intriguing,” said Levin in a statement. “The opportunity ahead for Vimeo to empower creators is too large and too important for us to attack with anything other than absolute focus and clarity.”

Since its founding in 2004, Vimeo has amassed 800,000 subscribers to its creator tools and more than 240 million monthly viewers. While the SVOD service didn’t pan out, Vimeo has stayed busy adding new capabilities including 360 video support, a dedicated membership plan for marketers and brands, and integrations geared toward improving workflow for video professionals and filmmakers.

Vimeo said it is also expanding into live video and working on making it easier for individuals and businesses to launch their own direct-to-consumer video subscription services.