Yahoo! moved into second place in number of videos streamed with 56 percent growth in September, displacing Fox Interactive, according to NieslenOnline figures. Google's YouTube retained its headlock on the top spot by a mile in September, clocking 5.3 billion streams, or 20 times Yahoo!'s 265 million streams. It's the first time YouTube, the user-generated short-form video behemoth, has streamed more than 5 billion videos in a month.
As always, critics point to YouTube's struggle to sell ads around its content, especially as it uses more and more bandwidth and server capacity that is not free. On the other hand, most of Yahoo!'s streams are ad-supported so there's a growing revenue -- ah -- stream coming in.
It wasn't a good month for the rest of the top five in total streams, as Fox Interactive (last month's second-leading streamer), MSN/Windows Live, and Nickelodeon, respectively, all had double digit percentage declines in total video streamed.
- see the Beet.tv article here
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