Google (Nasdaq: GOOG) Sites, driven by YouTube, again dominated comScore's Video Metrix data rankings of the top online video sites in September.
According to statistics released by the digital measurement service, over 181 million U.S. Internet users watched in excess of 39 billion online content videos during the month, shattering the August record of 27 billion. Overall, viewers were online looking at video for 1,399 minutes during the month.
Of that staggering total, Google sites had 150 million viewers watching 13 billion videos for an average of 419 minutes per viewer during the month. The next closest total, Yahoo! Sites, came in at 57 million viewers and 498 million videos over an average of 49 minutes.
Someone was paying the price for all this video viewing as Americans looked at 9 billion video ads in the month. Each of the top five video ad properties delivered more than a billion video ads, with Google leading the way at nearly 2 billion ads. People were paying attention, too, presumably, since consumers spent a total of more than 3 billion minutes looking at ads.
Overall, video ads reached 51 percent of the total U.S. population an average of 60 times during the month, comScore said, led by Hulu, which averaged 51 times. Google sites came in with 19 times, good for a distant second place.
Notably, comScore said in its news release, 85 percent of the U.S. Internet audience viewed online video during the month for an average of 6 minutes per viewing. The average online video ad viewing time was 0.4 minutes.
- comScore issued this news release
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