AT&T PUTS GOLF FANS "ON THE GREEN" AT THE MASTERS WITH FIRST LIVE 4K ULTRA HD BROADCAST ON DIRECTV
New "DIRECTV 4K" Channel Dedicated to 4K UHD Content
Tees Off With Content From Golf's Premier Event
EL SEGUNDO, March 9, 2016 – AT&T* today announced that it will deliver the first-ever live 4K Ultra High Definition (UHD)** broadcast in the United States on DIRECTV with next month's Masters Tournament at Augusta National Golf Club. It's the inaugural live event on the new DIRECTV 4K Channel dedicated to high-quality content.
DIRECTV customers with compatible 4K UHD equipment can view coverage of Amen Corner at golf's signature event in the industry's best picture format and most vibrant color television experience possible.* With 4K UHD, viewers get roughly 4 times the resolution of HDTV including sharper detail, smoother lines and a richer color palette. The detail is so rich that you might even see the spin of the ball and the divots in the turf as if you're right there on the green.
"Golf's premier event deserves the best viewing experience that 4K UHD on DIRECTV provides," said Dan York, chief content officer, AT&T Entertainment Group. "Once you see it in 4K on DIRECTV, it's going to be tough to see it any other way – unless you're there in person."
Inaugural live 4K UHD coverage on the DIRECTV 4K channel will feature all four rounds of Tournament play (April 7-10 from approximately 10:30 a.m. to 6:00 p.m. EDT) at Amen Corner, a common reference to the 11th, 12th and 13th holes at Augusta National and the backdrop to some of the most exciting moments in golf history.
New DIRECTV 4K Channel Dedicated to UHD Content
The new DIRECTV 4K channel, which launches in April as part of the DIRECTV ULTIMATE and PREMIER™ Packages, includes unique 4K UHD content from AUDIENCE Network, documentaries and more.
How to View Live 4K UHD Broadcast
Customers who want the premium 4K UHD live experience via our DIRECTV 4K Channel will need the following:
· A DIRECTV ULTIMATE or PREMIER Package subscription with an authorized 4K customer account
· Our latest Genie HD DVR (HR54)
· Either a DIRECTV 4K Ready TV or a compatible 4K TV** connected to the latest 4K Genie Mini
· Understanding that once you view it in 4K UHD, it's going to be hard to view it any other way
For more information on getting 4K UHD ready, visit http://www.directv.com/4k or call (800) 531-5000.
DIRECTV was the first multichannel video provider to deliver 4K UHD Video on Demand programming in November 2014.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**4K UHD content on a non-DIRECTV 4K Ready TV requires a TV with an HDMI 2.0 compliant interface and HDCP 2.2 content security and a 4K Genie Mini. In addition, your 4K UHD TV must support a minimum of 60 fps.
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