Digital Utilities Ventures (DUTV) Announces Vizzads Platform And Corporate Vision For $26 Billion IPTV Advertising Market
According to Gary McHenry , CEO of Digital Utilities (DUTV), "Our Vizzage broadcasting network is committed to connecting the world. This vision is built on the recognition that the video services and technology evolution have the potential to transform consumer experience by effectively revolutionizing IPTV into a media-aware network that manages scale and complexity by incorporating a high level of virtualization, and enables generation of new revenue streams by service velocity."
He continues, "The evolution toward all-IP-based content delivery will transform virtually all aspects of cable networks, from the development of hybrid set-top boxes to modular cable modem termination systems and video head ends. To some extent such a transformation has already begun with the interest in cable IPTV, so by 2015, it can be anticipated that most of the major cable service providers will be deploying some form of IP-based video delivery systems as part of their cable networks. Our Vizzage network will be far ahead, before the cable company's transition."
McHenry concludes, "Most importantly Vizzads (http://www.vizzads.com), our new IPTV ad platform, will present significant opportunities for delivering advertising that matches delivered content with its audience. In other words product ads will be targeted to specific users or potential users based on demographics and viewer data. In advertising, media buyers decide on the details of the ad campaign that define what audience to reach with the desired message, and choose the period of the campaign and frequency. Vizzads will allow us to secure a large portion of the projected 26 billion dollar IPTV advertising market over the next few years. This projection will be evident in our upcoming revenue forecasts for 2013."
About Digital Utilities Ventures, Inc – Digital Utilities Ventures is an intellectual property company and advanced technology incubator incorporated in the State of Delaware in June 2006. The Company was formed to utilize its innovative, Internet to TV and Cell Phone Communications System for the domestic and international Quad-Play/Convergence services market. The Company went public on March 26, 2009. Website: www.DUTV.US
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Digital Utilities Ventures, Inc
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SOURCE Digital Utilities Ventures, Inc