"What has more local appeal than watching your hometown NFL team on your hometown TV station?"
When cable networks ESPN and NFLN host a nationwide presentation of an NFL football game, they are required to provide a live feed of that game to each team's respective local broadcast TV station partner. Local market simulcasts of home-team NFL games occurred 60 times during the 2012 regular season. Local TV stations attracted as much as 4.5 times the game day household viewers compared with the cable networks that televised the game at the same time.
The top 5 markets where NFL household ratings on local TV stations exceeded simulcast games on the cable networks were; Milwaukee/Packers (351% higher TV station ratings than cable), Minneapolis/Vikings (+261%), Cleveland/Browns (+212%), New Orleans/Saints (+212%) and St. Louis/Rams (+211%). The 2013 Super Bowl teams were also favored during the season, ranking 6th and 13th in the analysis: Baltimore/Ravens (+206%) and San Francisco 49ers (+84%).
"What has more local appeal than watching your hometown NFL team on your hometown TV station?" said Steve Lanzano, President and CEO of TVB. "Local TV stations provide the community insights, flavor and fun that fans crave. That's why local TV stations can deliver four times the home-team NFL audiences than cable's ESPN or NFLN networks. When it comes to NFL football, local broadcast television provides a significant home team advantage to marketers seeking to optimize the reach of their brand promotion."
TVB is the trade association of America's commercial broadcast television industry. To learn more visit www.tvb.org.