VIAMEDIA AND TDS REACH ADVERTISING AGREEMENT
New York City -- March 8, 2015 -- Viamedia, the television industry's largest independent cable TV ad management company, announces it has reached an agreement with TDS Telecom (TDS®) to represent advertising sales for TDS video services in four markets: Nashville and Knoxville, Tennessee; Jacksonville, Florida; and Madison, Wisconsin.
"We have important plans to grow our advertising revenues while insuring that our advertisers can reach the right viewers and consumers with the right messages," said Shane West, vice president of Marketing and Product Development for TDS. "Viamedia is the right partner to help us achieve these objectives, and to help us grow our business."
TDS, headquartered in Madison, Wisconsin is a wholly owned subsidiary of Telephone and Data Systems Inc., and is the seventh-largest local exchange carrier in the United States. TDS offers phone, broadband and video services to customers in more than a hundred rural, suburban, and metropolitan communities.
"TDS is an ideal fit for Viamedia; it's a strong, well-run independent provider of video services whose business we can help grow," said Viamedia CEO Mark Lieberman. "This agreement solidifies our footprint and audience reach throughout Tennessee, significantly strengthens our presence in northeast Florida, and adds an important market in Wisconsin."
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,000 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 400 people across the country. The company also operates placemedia, a programmatic data-driven platform, representing over 30 billion advertising impressions monthly across 210 DMAs on nearly 100 TV networks. For more information, please visitwww.viamediatv.com and www.placemedia.com.
About TDS Telecom
TDS Telecom (TDS®), a wholly owned subsidiary of Telephone and Data Systems, Inc., is the seventh largest local exchange telephone company in the U.S. and a growing force in the cable industry. TDS provides 1.2 million connections to high-speed Internet, phone, and TV entertainment services in more than 150 rural, suburban, and metropolitan communities. For residential customers, TDS deploys 1Gig Internet access, IPTV service, cable TV options, and traditional wireline services. The company offers businesses advanced solutions, including: VoIP (managed IP Hosted voice), high-speed Internet, fiber optics, data networking, and hosted-managed services. Visit www.tdstelecom.com or tdsbusiness.com.