"Audience measurement and effectiveness research have become increasingly important as our clients and agencies continue to embrace digital place-based advertising," said Francois de Gaspe Beaubien, Chairman & Chief Coaching Officer of Zoom Media Corp. (Zoom) "Media agencies today are faced with so many options for planning and buying media, especially video options, research is key to building the most effective media plan. The combination of Amul's knowledge and the Nielsen tools will allow Zoom to help our media partners increase the reach and effectiveness of their campaigns."
Zoom hired Amul Shah as Director of Research and Insights to lead its new research initiatives. Shah brings over twelve years of experience in both television and online worlds in this role. Most recently Shah was the Associate Director of Sales and Strategy at ABC TV Networks.
In his role at Zoom, Shah will help to create and analyze campaigns to help advertisers reach a light TV viewing audience in ZoomFitness™, Zoom's national health club network, and ZoomSocial™, Zoom's network of 3,000+ bars and nightlife venues. Top CPG, retail, financial and telecom advertisers have utilized Zoom's networks as a complement to TV and experienced positive results in reaching an upscale, active, light TV viewing audience. In the past year, Zoom conducted more than fifteen custom research effectiveness studies on campaigns in health clubs and bars, and that number is expected to grow in 2013.
"As the media landscape continues to evolve, I'm excited to join Zoom and this opportunity to leverage my television and digital background in the digital placed based arena," said Shah. "Zoom is an example of an emerging media platform that can reach consumers on the go and away from their homes. I look forward to working with Zoom and help demonstrate its value to clients."
In addition, Zoom signed a multi- year agreement with Nielsen. Zoom and Nielsen's relationship has grown since 2009 when they first worked closely together on the launch of audience measurement for the ZoomFitness™ Network as part of the Nielsen On Location services. As part of the agreement, Zoom will continue monthly audience reporting of the ZoomFitness™ Network and inclusion in the Quarterly On Location Reports ,build two more audience simulations to be accessed through IMS Clear Decisions and Digital Placed Based Reach and Frequency as well as licensing multiple Nielsen software tools to better understand how Zoom can provide a targeted solution for advertisers.
"I'm thrilled that Zoom has decided to continue its measurement of the ZoomFitness Network and expand its relationship with Nielsen. Zoom has always been a big supporter of Nielsen and these tools will help them develop insights to position the ZoomFitness network within the broader video landscape," said Theresa Spelman, Vice President of On Location at Nielsen.
About Zoom Media & Marketing:
Zoom Media & Marketing® is a registered trademark owned by Zoom Media Group Inc. used by Zoom Media Corp. under license.
ZoomFitness™ and ZoomSocial™ are trademarks of Zoom Media Group Inc. used by Zoom Media Corp. under license. Zoom Media Corp. ("Zoom") is the largest fitness digital media company in the United States with digital panels in over 4,000 health club locations across the US. In the US, Zoom's fitness network operates in over 130 markets. Further, Zoom operates fixed media networks that reach active consumers in over 10,000 venues including bars and restaurants, indoor soccer facilities, bowling centers, and family entertainment centers, in addition to health clubs. Zoom's digital place-based network audiences are measured by The Nielsen Company and reach over 100 million monthly viewers across over 25,000 digital screens and over 55,000 billboards. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and experiential marketing programs.
For more information, please visit www.zoommedia.com.