Advancing whole home DVR: Cox Communications
Where it's based: Atlanta, Ga.
When it was founded: 1898 (parent company Cox Enterprises)
Why it's Fierce: Until Cox teamed with Frog Design and NDS just prior to the National Cable Show, cable had fallen behind its telco and satellite competitors in the whole-home DVR chase. Just like that, though, things changed and cable became a for-real player. Part of a $5 adder with its Plus Package premium service, Cox's whole-home DVR gave subscribers a new tru2way Cisco set-top box with a 500 gig hard drive and the ability to tune frequencies above 860 MHz where additional HD programming is stored, a new guide developed by Cox and Frog Design and implemented by NDS and MoCA technology to drive the whole service.
"It is the first time a North American cable operator is putting out a high definition guide; the first time a cable operator in the U.S. is putting out a MoCA-enabled multi-room DVR solution; and we've worked with our guide data provider, Tribune Media Services, to create new richer metadata to improve the content discovery process," said Lisa Pickesimer, executive director of video product development at Cox.