Innovation Showcase: Inlet Technologies

August 17, 2010 — 10:02am ET

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Inlet Technologies

Innovation Showcase

"Ad Ready" and Real-Time Monetization

Inlet Technologies' solutions enable the delivery of professional-quality video, including live streaming appliances and file-based transcoding software, to any device over any IP network. Inlet Technologies' Spinnaker^TM live streaming solution reduces the complexity and cost of media preparation in the race to "TV Everywhere" and it does so through one solution. Whether reaching a STB or PC or iPhone, iPad, Droid, or any 3GPP device, Inlet is able to reach all subscribers with one solution. In a dynamic world where new devices, codecs, development standards and authentication models are coming into the market at a rapid pace, Inlet addresses each operators' media preparation needs with one solution; future-proofing their infrastructure investment. Furthermore, as the market leader in adaptive bit rate (ABR) technology, Inlet's video quality and reliability is comparable to broadcasters' expectations and scale.

Inlet Technologies Spinnaker Inlet's market pioneering "Ad Ready" technology gives operators the ability to create new ad inventory and therefore new, real-time monetization opportunities by repurposing broadcast streams for variable digital simulcast; enabling web-like ad targeting. Inlet's Spinnaker live streaming appliances enable content providers to insert advertising into live streams, making every stream a profit center. Inlet's "Ad Ready" technologies prepare media streams for ad insertion by marking ad breaks with markers specific to Flash, Silverlight or mobile devices. These markers then trigger ad insertion within the video player. Inlet offers solutions that fit a variety of content workflows and can monetize video on a variety of platforms, whether in the browser, on the iPhone or the iPad^TM. Inlet forms the basis for ad insertion. MSOs can work with their or 3rd party CDNs, online video platforms, ad networks and ad servers to complete their video experiences.